Service provider and scope of the Terms
These Terms of Use govern access to and use of the RichAnanas business software platform, website, Studio environment, APIs, plugins, integrations, related support and other connected features (together, the "Service"). The Service is provided by VMTech DOO Beograd, registration number 22069152, tax identification number 114779614, with its registered office at Topalovićeva 4, 11050 Belgrade (Zvezdara), Republic of Serbia ("VMTech"). The contact address is support@richananas.rs.
RichAnanas is an independent B2B SaaS service intended for business users managing product catalogues, media, product content, prices, inventory, orders, exports and sales-channel integrations. RichAnanas is not an official service or a part of Ananas d.o.o unless VMTech expressly and publicly announces a different status.
Business users, legal age and authority
The Service is intended exclusively for legal entities and registered entrepreneurs using it within their business or professional activities. The Service is not intended for consumers or private use.
An individual who registers an account, accepts these Terms or uses the Service on behalf of an organisation confirms that they are at least 18 years old, have full legal capacity and possess the appropriate authority to bind that organisation. A person without such authority must not register an account or use the Service on behalf of an organisation. The organisation is responsible for the actions of its account owners, administrators, employees, contractors and other authorised users.
Formation of the contract and contractual documents
The contractual relationship is formed when an authorised person selects the mandatory acceptance checkbox and completes registration, accepts an offer or order form, requests an invoice, or otherwise unambiguously accepts the Service. VMTech records the version of the accepted documents, date and time, account, language and technical information necessary to evidence acceptance.
The contract consists of these Terms, the Privacy Policy, the Usage Rules, the selected plan, the current price list, the accepted offer or order form and, where applicable, a separate written agreement. In case of inconsistency, a separately signed agreement prevails, followed by the accepted offer or order form and then these Terms. The Privacy Policy governs personal data processing, while the Usage Rules contain mandatory conduct requirements.
Account, company information and access
The Customer must provide complete, accurate and current information about itself and its organisation, including business name, registration number, tax identification number, address, contact and billing details. VMTech may request reasonable documentation to verify identity, authority, organisational status or prevent misuse.
Credentials are personal and confidential. An account must not be transferred to an unauthorised person. The organisation must promptly remove access from persons who are no longer authorised, use appropriate roles and permissions, and immediately notify VMTech of suspected compromise of an account, token or integration credentials. Actions performed through a properly authenticated account are treated as actions of the organisation until VMTech is notified of misuse and has a reasonable opportunity to respond.
Trial period and demonstration AI features
A new eligible account may receive a 14-day trial unless an offer states otherwise. The trial is solely for evaluating the Service and may be granted only once to the same organisation, its affiliates or persons acting on their behalf, unless VMTech expressly agrees otherwise.
During the trial, automated content creation features are limited to one demonstration generation of a text description and one demonstration generation of an image. Other AI features and higher processing volumes are available only under paid plans. VMTech may limit, modify or terminate a trial in case of misuse, a security risk or an attempt to circumvent limits. When the trial expires, the Service is not charged automatically; operational access is paused unless a paid period is activated.
Plans, prices, taxes and invoicing
The scope of features, quotas, storage, number of users, integrations and other limits is determined by the selected plan and current price list. VMTech may offer individual terms for Enterprise or other tailored plans. Exceeding a limit may temporarily restrict the relevant feature or require an upgrade or additional capacity.
Published prices are stated in RSD and do not include VAT because VMTech is not a VAT payer at the time of publication. If its tax status or applicable law changes, taxes required by law will be charged from the date the obligation arises. The Customer remains responsible for its own tax, accounting and internal obligations.
Payment is made against an invoice, including through the electronic invoicing system where applicable. The payment term is seven days from the invoice date unless the invoice or a separate offer specifies another term. A paid billing period lasts one month unless otherwise agreed and is activated after payment has been recorded.
Renewal, non-payment and refunds
The Customer is not required to renew the subscription. The Service is not renewed or charged through an automatic card debit. If a new billing period is not paid, operational features are paused when the active period expires, while billing, profile and support access may remain available. Waiting for payment and a temporary suspension for non-payment do not by themselves result in automatic deletion of Customer data.
Paid fees are non-refundable after the agreed service period has been activated, including in cases of non-use, early termination at the Customer's request, or dissatisfaction with a feature that was available for evaluation during the trial, unless a mandatory law or a separate written agreement expressly requires otherwise. This does not limit rights that cannot be excluded under applicable law.
Development of the Service and feature changes
VMTech continuously develops the Service and may change the user interface, workflows, technical requirements, integrations, names and arrangement of features, provided that it does not remove without justified reason the substance of a paid Service during an already paid period. Features labelled beta, preview, experimental or demonstration may be changed or withdrawn without a guarantee of permanent availability.
VMTech may introduce new limits or security controls where required for stability, compliance, prevention of misuse or requirements of connected platforms. The Customer will be informed within a reasonable time of material changes that substantially reduce contracted functionality whenever reasonably practicable.
Integrations and third-party services
The Service may communicate with sales channels, marketplace platforms, electronic invoicing, email infrastructure, abuse-prevention systems, storage, content-processing, analytics and other third-party services. The Customer independently decides which integrations to activate and confirms that it has the right to give VMTech the technical access to data and accounts required for the selected integration.
Third parties operate under their own rules, technical limitations and availability. VMTech does not control their systems and does not guarantee that a third party's API, format, policy, price, authentication or feature will remain unchanged. VMTech is not liable for an interruption or incorrect result directly caused by a third-party system, but will take reasonable measures within the part of the Service it controls.
Automated features and external processing providers
When a user knowingly starts an automated generation, enrichment, translation, classification, image-processing, background-removal or similar feature in Studio, the selected input, instructions, product context or media may be sent to a specialised external processing provider solely to perform the requested operation. VMTech may change providers, models and technical implementation for quality, security, availability and cost reasons without being required to disclose its internal architecture or trade secrets publicly.
VMTech selects providers offering reasonable contractual, organisational and technical safeguards and limits processing to what the feature requires. A user must not enter special categories of personal data, payment information, passwords, secret keys, confidential third-party data or other information unnecessary for product processing. An automated output may be inaccurate, incomplete, similar to another user's output or unsuitable for a particular market; the user must professionally review and approve it before publication or business use.
Customer data and content
The Customer retains the rights it holds in data, text, images, video, catalogues, trademarks, documents and other materials uploaded or connected to the Service ("Customer Content"). The Customer grants VMTech a time-limited, non-exclusive right to host, copy, technically adapt, transmit and process Customer Content only to the extent necessary to provide, secure, support and improve the contracted Service and perform selected integrations.
The Customer warrants that it has all rights, permissions and legal bases required for Customer Content and its disclosure to VMTech and connected platforms. The Customer is responsible for the legality, accuracy, quality, declarations, prices, inventory, intellectual-property rights and product information it publishes or synchronises. VMTech does not become the seller of the Customer's goods and does not assume the Customer's obligations towards its buyers or a marketplace platform.
VMTech rights
VMTech and its licensors retain all rights in the Service, source and executable code, design, databases, documentation, trademarks, working methods, templates and improvements, excluding Customer Content. A subscription grants a limited, revocable, non-transferable and non-exclusive right to use the Service for business purposes during the active contract and within the purchased plan.
Feedback, suggestions and issue reports may be used to develop the Service without compensation, provided that VMTech does not disclose confidential Customer data or acquire rights in Customer Content. Copying, reselling, unauthorised assignment, decompilation, circumvention of safeguards or creation of a competing service using protected parts of RichAnanas is prohibited except to the extent mandatory law expressly permits otherwise.
Processing data on the Customer’s instructions
For account representatives, contacts, billing, security and its own business operations, VMTech acts as a controller under the Privacy Policy. When VMTech processes data concerning buyers, order recipients, employees or other persons entered by the Customer or retrieved from a connected platform, the Customer is the controller and VMTech is the processor acting on the Customer's documented instructions contained in the contract, settings and lawful actions within the Service.
Processing covers hosting, organisation, search, display, synchronisation, export, support, backup and deletion for the purpose of providing the Service. It lasts for the contractual relationship and a limited period required to close the account, resolve requests, maintain backups and comply with legal duties. Data types depend on the functions used and may include identification, contact, address, order, technical and communication data. Data subjects may include account users, buyers, shipment recipients, contact persons and Customer contractors.
VMTech obligations as processor
When acting as processor, VMTech will: process data only on documented and lawful Customer instructions unless processing is legally required; ensure authorised persons are bound by confidentiality; apply security measures appropriate to the risk; reasonably assist the Customer, where possible, with data-subject requests, impact assessments, security and breach notifications; notify the Customer if it considers an instruction to violate applicable law; and make available information reasonably necessary to demonstrate compliance.
After the Service ends, VMTech will, according to applicable instructions and system capabilities, return or delete data processed for the Customer, except data it must or is entitled to retain for legal compliance, security, abuse prevention, collection or defence of legal claims. An audit requires advance written notice, reasonable scope, protection of other customers and confidential information, and no disruption of operations. The Customer bears reasonable audit costs unless a material VMTech breach is established.
Subprocessors
The Customer gives VMTech general written authorisation to engage suitable domestic and foreign subprocessors for hosting, infrastructure, communications, security, support, analytics and specialised content processing. VMTech remains responsible for selecting processors and will contractually impose data-protection obligations substantially consistent with these Terms to the extent appropriate to their service.
Current information about categories of subprocessors and, where justified and legally required, their identity may be requested at support@richananas.rs subject to confidentiality. VMTech will notify the Customer of an intended material subprocessor change where required by law or a separate agreement, allowing the Customer to raise a reasoned data-protection objection. If the parties cannot reasonably resolve the objection, either party may terminate the affected part of the Service.
Availability, maintenance and support
VMTech will use reasonable professional efforts to keep the Service stable, secure and available, but does not guarantee uninterrupted operation, a specific availability percentage, absence of errors or success of every synchronisation unless a separate SLA is expressly agreed in writing. Planned maintenance, urgent security work, infrastructure failures, force majeure and third-party unavailability may temporarily restrict the Service.
Support is provided through available channels within a reasonable time according to priority, complexity and active plan. A response time is not a final resolution time. The Customer must provide sufficient information to reproduce an issue and cooperate in resolving causes located in its environment, data or integration.
Suspension and termination
VMTech may immediately restrict or suspend the Service if an invoice is unpaid, the contracted period has expired, there is a reasonable security risk, suspected fraud, misuse, violation of law, these Terms or the Usage Rules, danger to other users, or a request from a competent authority or connected platform. Where circumstances permit, VMTech will provide prior notice and a reasonable period to remedy the breach.
The Customer may choose not to request a new invoice and allow access to expire, or request account closure at support@richananas.rs. VMTech may terminate on reasonable prior notice or immediately for a serious or repeated breach. Termination does not affect accrued obligations, intellectual-property rights, confidentiality, legally required processing, liability limitations and provisions which by their nature continue to apply.
Export, return and deletion of data
During active access, the Customer may use available CSV, XLSX or XML exports for supported data categories. A prepared export file remains available for download for 24 hours and is then automatically removed. This feature is not a complete archive of all system, security, billing or integration records.
After suspension, the Customer may reactivate the relevant period by payment or request a reasonably available copy of its data or account deletion at support@richananas.rs. Availability, format, timing and scope depend on account condition, technical availability, third-party rights and legal duties. Whenever possible, the Customer should request export before the active period expires. Data is not deleted automatically merely because an invoice awaits payment or access is paused. VMTech may retain limited copies and records as needed for backups, security, collection, abuse prevention, legal compliance or defence of claims, after which it deletes or anonymises them under its retention rules.
Customer responsibility and warranty disclaimer
The Customer independently assesses whether the Service is suitable for its activity, internal controls, sales-channel contracts and legal duties. Before publication, a price or stock change, order confirmation, document submission or another business-significant action, the Customer must verify the data and output. The Service is not legal, tax, accounting or other professional advice and does not replace an authorised person's decision.
To the maximum extent permitted by law, the Service is provided as available and under its current description. VMTech does not warrant that automated content will be unique, free of third-party-rights issues, factually error-free or accepted by a connected platform. VMTech is not responsible for consequences of incorrect Customer instructions, data or approvals, unauthorised access the Customer could have prevented, or changes made by a third party in its own system.
Limitation of liability
To the extent permitted by applicable law, VMTech is not liable for indirect or consequential loss, lost profit, lost expected sales, business opportunity, reputation, or data loss that could have been avoided through the Customer's regular exports or backups, nor for third-party claims arising from the Customer's goods, content or business.
VMTech's total contractual and non-contractual liability relating to the Service is limited to the total fees actually paid by the relevant Customer to VMTech for the Service during the 12 months preceding the event giving rise to the claim. If the Service was used free of charge, liability is limited to RSD 10,000 to the extent legally permitted. The limits do not apply to damage caused intentionally or by gross negligence or to liability that cannot legally be excluded or limited. No limitation will be interpreted so as to be manifestly disproportionate to the damage contrary to mandatory law.
Indemnification for third-party claims
To the extent permitted by law, the Customer will defend and compensate VMTech for reasonable loss, costs and finally determined liabilities arising from a third-party claim based on unlawful Customer Content, infringement of intellectual property or privacy, goods or services sold by the Customer, breach of duties towards buyers or a connected platform, or use of the Service contrary to the contract.
VMTech will notify the Customer without undue delay, allow reasonable participation in the defence and will not unreasonably accept a settlement imposing an admission of fault or additional obligation on the Customer. This clause does not cover the part of loss directly caused by VMTech's own breach of contract or law.
Changes to the Terms and notices
VMTech may amend these Terms due to changes in law, the Service, security, billing model or business processes. A new version is published with an updated date. VMTech will notify active paid Customers of a material change affecting their relationship through the Service or registered email within a reasonable period before it applies, except where an urgent change is required by law or security.
Continued use after the effective date constitutes acceptance of the amended version. If the Customer does not accept a material change, it may stop using the Service and not request the next billing period. Notices may be delivered to the registered email or through Studio; the Customer must keep contact information current.
Governing law, disputes, language and contact
The contractual relationship is governed by the law of the Republic of Serbia, excluding conflict-of-law rules that would refer to another law. The parties will attempt to resolve disputes through good-faith negotiations. If a dispute is not resolved, the competent court in Belgrade has jurisdiction unless mandatory law provides another exclusive jurisdiction.
The documents are available in several languages for accessibility. The Serbian version is the original and controlling version in case of any difference in meaning unless mandatory law requires otherwise. Invalidity of one provision does not affect the remaining provisions; the invalid provision applies to the closest permissible extent. Questions, legal notices and requests may be sent to support@richananas.rs or VMTech's registered office.